About us

Welcome to The Charmer, your online destination for custom charm jewellery in New Zealand. Inspired by the love of personalised gifting, we've curated a collection that captures the essence of individuality.

At The Charmer, we believe that jewellery should be as unique as the person wearing it. That's why we've made it our mission to bring the charm store experience to the convenience of online shopping. It was important to us that you were able to see what your charm necklace would look like in real life which is why we've created the the custom builder to help you through the creation process.

Whether you're celebrating a milestone, expressing love, or simply treating yourself to something special, our custom charms are the perfect way to capture life's unforgettable moments. Join us on this enchanting journey as we rediscover the magic of charms, one exquisite piece at a time.